Hey - come on! Is corporate blogging only a matter of using another channel to communicate with your customers? PR? Marketing?
Mr. Sifry just made an analysis - it shows that there are corporate 5.000 bloggers around. Of course that shows something about the momentum, but on the other hand it doesn’t show anything about which decisions management has made using weblog for strategic purposes, does it?
Is there any examples out there connecting weblogs to overall business strategy? I doubt!
Please tell me I’m wrong.
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Hello. I noticed your comments on Gaping Void and was happy to see your blog entry here concerning the use, and future use, of corporate blogs. I’ve been searching high and low for good examples. Stonybrook Farms, a New Hampshire organic dairy has a handful of blogs, which they use to spread their brand’s unique story. I also found a small construction firm in Minnesota that has a corporate blog.
In the ad agency universe–where use of official blogs ought to flourish–there are two great examples. One from creative hot shop Butler, Shine and Stern in Sausalito and the other from Coudal Partners, a small design firm in Chicago.
Hi David
Thank you so much for your very interesting references. I’ll look them up right away :-)
My special interest is how companies have linked their corporate strategies with their usage of weblogs. Do you have any evidence showing that which exceeds corporate communications and PR?
My special interest is in the field of R&D.
The point I’m trying to make is that there could be a close connection between a purposive blogging strategy and the agility of a company.
You agree? Any other perspectives?
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