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Is corporate blogging only about having an externalised PR department?

Oct 18th 2004
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Hey - come on! Is corporate blogging only a matter of using another channel to communicate with your customers? PR? Marketing?

Mr. Sifry just made an analysis - it shows that there are corporate 5.000 bloggers around. Of course that shows something about the momentum, but on the other hand it doesn’t show anything about which decisions management has made using weblog for strategic purposes, does it?

Is there any examples out there connecting weblogs to overall business strategy? I doubt!

Please tell me I’m wrong.




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