People are asking me all the time about the potential.

Oct 26th 2004
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As part of my Master Thesis I’m trying to picture what blogging is all about. I’ve made the following drawing:


The potential in Corporate blogging is an outsight, a extrovert perspective on the company, on its processes, on how they do things - maybe. It depends on how companies are linking their corporate strategies to how they blog. How many companies in fact do? How many of the so-called Corporate weblogs are in fact “sponsored” by management, and how many are a product of skunk work and “secured” by the writer with a disclaimer?

I’ve looked up a few examples of Corporate weblogs, but can anyone tell me what the specific outcomes have been? I’m not talking about communication and PR, but maybe development, R&D, HR?

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