public(MIND)

As some of you already know I’ve been writing a lot about Corporate Weblogs lately - Master Thesis. During the process my coach asked me over and over again about bottom line results.

Well - blogging is mostly about conversation and market’s want to communicate. But the fact that weblogging still must be considered as early adopters gadgets, communication tools or what ever, makes it difficult to measure the exact results. At least in the Danish marketplace. My best knowledge is that not a single company is using weblog for corporate purposes - yet. It’s mostly skunkwork and not linked to overall strategy at all.

Today I had a conversation with some of my fellow study colleagues; they asked me what a weblog can do that a normal face2face meeting isn’t able to do. I tried with an argument about openness, the possibility to make unforeseen connections, network, with others, ignition of new perspectives I don’t think they bought it. Please help me in writing the perfect elevator pitch - which arguments to you use?

And what about the bottom line results? I read an quite interesting post today about Robert and Jeremy - believe it or not there are some results linked to blogging. But still there are many out there who hasn’t seen the light in opening the conversation.

Cluetrain puts it very wise saying

Paranoia kills conversation. That’s its point. But lack of open conversation kills companies.