Maybe Christian is right - maybe is design becoming more and more important for future managers/leaders. He quotes The Institute of Design who says:
[I]t can help managers close what it sees as an “innovation gap” between the increased ability to create just about anything — thanks to the combination of sophisticated technology and overseas manufacturing — and the decreased understanding of quickly changing consumer cultures and ways of life. This is the heart of innovation — and very interesting stuff for managers.
There is for sure several valid points - but as I see it design only matters because of the bottom line effect. Am I wrong?
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