public(MIND)

Do you remember the days of the early internet? Back in 1994 - 1995? It’s happen again - in away. Fredrik has is right concluding that Blog Consultancy Business is about much more than handling a simple technical tool. It’s more than handling 2 lines of HTML. On the external side it’s about Branding, PR, and Communication. On the internal side it’s about Knowledge Management, Internal communication, decentralisation of existing powerbases and much more.

Once again technology - the blogging tool - will be a catalyst for innovation.

As long the “movement” is new, is fun and for geeks the “one-man-show” can pursue everybody. But moving away from the hype, establishing real ROI we will see the business move from the small entrepreneurs to the big players in the field of Marketing, Communication, Workflow specialist, Management Consultants - all the folks who also in the early Internet days mowed into the sweet spot.

So here is my suggestion - GROW big in a hurry. For my self I can say that I need a partner in Sweden, USA, Netherlands, Germany, Switzerland, Australia - well, ALL OVER. Anyone?