public(MIND)

Who is setting the agenda, who is creating good image, reputation and costumer relationships?

Well, of course one of my answers to that question is bloggers, but how to manage the spin?

Acording to Gladwell is about creating a core group and get the started “buzzing”.
Auren has made him self a business doing that - he gathered quite an interesting group of people starting buzzing about EVERYTHING.

Intersting concept and worth following - indeed, Silicon Valley 100.

If he succeed it proves another use of weblogs in a corporate setting.