“At Apple’s core is great innovation, beautiful design and an ability to bring warmth and passion to those who may be completely incurious about technical gadgetry but need it nonetheless to survive in today’s world.”
this has been confirmed by the 2004 Readers’ Choice Awards conducted by brandchannel.com. readers have pushed Apple back to the throne in terms of “the brand with the most global impactóa title held by Google since 2002.”
in this context it is worthwhile to note that certainly the main clientele of brandchannel.com are guess what? marketers, brand managers and to a certain extent design managers. therefore the result is not a real surprise.
Apple impresses me with their smart move from being a focused computer and OS manufacturer to a provider of the complete “online music value chain”. however it is notable that at the same time “its worldwide computer market share dropped to less than two percent in 2004 to a 1.87 percent share in Q3 of 2004 (down from 2.19% in Q3 2003). The 2004 world leader for market share was Dell at 18 percent, followed by HP at 16 percent and IBM with 6 percent.
Thanks to Ralf - very! Good and focused weblog about design management.
No Comments
Leave a Reply