If you are interested in weblogs and how they can be used in a corporate setting you maybe will be interested in an interview I’m giving to the Danish Broadcast Corporation tomorrow morning 7.30, P1.
Maybe not :-)
The Journalist will focus on how companies can use weblogs to open conversations – not only as an externalised PR department, but to real and open dialogues. This of course also apply in an internal setting.
I’m very exited about being asked, which is a result og my Master thesis, but also a comment I wrote over at Kommunikationsforum
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What a coincidence! Tuesday Pernille and I delivered a paper for the course ‘Tekstteori og webwriting’ on Corporate Blogging. It’s exicting to know that we hit a point of coming interest in our choice of subject.
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