Sometime you get a briefing on what to say – which angle is preferred, and what perspectives they like you to bring on the table.
What I would have liked to tell more about was the internal perspectives when blogging – internal project management, tool for internal dialogue, HR and that kind of stuff.
But also some other external usage than the externalised PR department. I think especially product development, innovation efforts, costumer dialogue, externalised network, trendspotting, damage control in communications and that kind of stuff.
But okay, then again – I only got 3 minutes despite the fact that I could have used hours…..
One Comment
And I would have liked to hear it, too. :-) Anyhow, it was an interesting review. By the way: The research subjects of our paper are Årstidernes weblogs in Denmark and Sweden. It was somehow funny to hear Thomas Harttung talking about what we just have written.
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