In the business press today, innovation is the new currency
of corporate success. BusinessWeek, Fortune, Fast Company,
and even Harvard Business Review point to innovation (and
often to its step-sister, design) as the solution to all that’s
wrong in our on-again, off-again economic recovery. Innovation,
it seems, is the savior of U.S. domestic brain trust as
services move off-shore, the source of profit margin in an
increasingly price-competitive world and the path to
becoming the next celebrity CEO. Innovation has become
our modern-day holy grail: if only firms can capture innovation in the same manner as Google or Steve Jobs, they will
have secured a plush competitive position in the 21st century.
Read more here.
The guy’s from from Managementinnovationgroup are wise indeed…..
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