No doubt - Corporate Blogging is getting SO much hype these days that I think it’s already a fact that Corporate Blogging will go mainstream……..
….but it’s not done by only writing your own "journal", it’t much more than that. It will transform the way we communicate, the way we work.
At least it does for me……
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I disagree, I think we are still in the early adopter stage. Only 10% of the Fortune 500 in the US are using blogs at the moment. I think it takes time for society to catch up with the pace of news sometimes.
I do agree that blogging is much more than writing on your own blog. You also have to connect with other people on their blogs.
Hi John
Maybe you’re right - there is maybe a timing issues….
When I first wrote about blogging back in 2003/2004 it definitely was a NEW ballgame - almost everything, at the time, was about using weblogs as an externalised PR-tool.
In 2004 I wrote a Thesis about Corporate blogging - my special interest was on the internal use of social software. At that point I agree with you - here we are on the early stage of the HypeCycle.
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