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Design vs. Business Battle

Jul 31st 2007
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In June I was invited to participate in an interesting event here in Copenhagen. The set-up was a kind of conversation - a battle - between on the one side a designer and on the other side a business-consultant-kind-of-guy, which was my position. There were also an in-between-guy.

The discussion was - as always - very interesting, almost archetypical in it’s set-up, argument and result.

As some of you know I very much believe in the intersection - value creation - between the design- and business disciplines, and when I few days ago saw a YouTube video on exact that issue I wanted to try restart the discussion again.

Please use 10 minutes on Roger Martin…..

Not because of the discussion itself, but because I believe that the different arguments is valuable - especially as part of the “Danish design” discussion.

So, who “own” the design-space? Designers, businesspeople, other?




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